RJTR is providing architecture, interior design, structural, and MEP services for Carter's new 23-story high-rise apartment building in downtown Tampa. 915 North Franklin takes advantage of its urban location and excellent views of both the Hillsborough River to the west and the Hillsborough Bay to the south. The building adds vitality and interest to the city with active street-level retail spaces, a six-story high artwork element, and custom decorative screens on the parking deck facade. The L-shaped residential tower still allows the large pool and amenity deck below to take advantage of the desirable western sun orientation. Additionally, a penthouse level Sky Club with outdoor terraces and fantastic views provides a unique resident amenity. The building's exterior facade features distinctive offset vertical windows, dynamic sunshade elements, and a bold color scheme, all reflecting the urbane taste of its young, metropolitan clientele while still referencing the local vernacular of its Floridian setting.